Memoria Sky
Designing a compassionate space to honor life’s memories
Client:
Memoria Sky
Year:
2022
Type:
Art Direction
,
Branding
,
Product
Crafting an online community for care and remembrance.
Overview
Memoria Sky delivers an innovative support community and marketplace for the end-of-life industry. The platform serves as a single place where people can plan ceremonies for loved ones and create digital memorials that preserve their legacy. I helped craft a warm, empathetic brand and a modern digital experience that connects with users during a sensitive time while providing an accessible marketplace for vendors.
Challenge
Planning end-of-life services is inherently stressful and complex. Families often struggle to coordinate between vendors, adding emotional and logistical burdens. Memoria Sky needed a solution that simplified the process for customers while creating a comprehensive platform for vendors to showcase their services. Additionally, the brand needed to communicate care, trust, and empathy, addressing a highly sensitive subject with dignity and respect.
Solution
I guided Memoria Sky through discovery, strategy, and design, delivering an MVP that included naming, branding, UX/UI design, and digital marketing strategy. The resulting platform features 30+ global modules, 20 page templates, and 20+ custom graphics, providing flexibility for both users and vendors. The cohesive, compassionate brand and intuitive user experience allow families to plan ceremonies, find vendors, and create digital memorials with ease. Every touchpoint—from visual identity to interaction design—was crafted to foster empathy and clarity. Strategic digital marketing campaigns helped introduce the brand to potential users and vendors, establishing a strong foundation for the community and marketplace.
Credits
Design
:
Brandon Swonger
