Specialized Land Management
A revitalized brand for the stewards of Western landscapes
Client:
Specialized Land Management
Year:
2025
Type:
Art Direction
,
Branding
,
UX/UI
Transforming SLM’s digital presence with impactful design.
Overview
Specialized Land Management (SLM) is a Colorado-based company dedicated to enhancing Western landscapes through sustainable land management and conservation practices. They offer services such as timber and forestry management, habitat enhancement, soil and water conservation, agricultural support, noxious weed management, and fire mitigation. The redesigned website positions SLM as a leader in their field, attracting more customers and elevating their brand presence.
Challenge
SLM's previous website lacked a cohesive and professional online presence, making it challenging to convey their expertise and services effectively. Potential clients found it difficult to navigate the site and understand the full scope of services offered. The challenge was to create a modern, user-friendly website that not only showcased SLM's services but also reflected their commitment to quality and conservation.
Solution
I led the redesign of Specialized Land Management’s website to create a clean, professional, and user-friendly platform that positions the company as a leader in land management. The new site highlights each service offered—timber and forestry management, habitat enhancement, soil and water conservation, agricultural support, noxious weed management, and fire mitigation—making it easy for users to find relevant information. High-quality visuals showcase SLM’s work and the landscapes they manage, while streamlined navigation and an intuitive layout enhance the overall user experience. Optimized for both mobile and desktop, the site provides an accessible, engaging, and trustworthy digital presence that strengthens the brand and attracts new clients.
Credits
Design
:
Brandon Swonger
