Services

Brandon Swonger is a multidisciplinary designer and art director who approaches every project with strategy, creativity, and purpose. From defining brand identities to crafting seamless digital experiences, he blends research, storytelling, and design expertise to create work that resonates with audiences and drives results.

Whether guiding teams through art direction, designing intuitive SaaS products, animating compelling narratives, or building cohesive brand systems, Brandon focuses on clarity, collaboration, and impact at every stage. His work is rooted in thoughtful problem-solving and innovative thinking, ensuring every project is both visually engaging and strategically effective.

Services

Art Direction

I approach art direction as the bridge between strategy and visual storytelling, guiding projects with both vision and precision. I balance creativity with clarity, ensuring that every design choice—whether in branding, web, or motion—is purposeful and aligned with the client’s goals. By fostering collaboration with teams and clients alike, I bring ideas to life in a way that is bold, cohesive, and emotionally resonant. My approach emphasizes both aesthetic impact and audience connection, resulting in work that is memorable, meaningful, and strategically effective.

Branding

I approach branding as a strategic storytelling process, focusing on creating identities that are both visually compelling and deeply meaningful. I blend research, audience insights, and creative exploration to craft brands that resonate emotionally and stand out in the marketplace. By considering every touchpoint—from logos and websites to motion and print—I ensure that each element supports a cohesive, authentic brand story. My goal is to elevate a brand’s presence while creating experiences that connect with audiences and drive lasting impact.

UX/UI

I approach UX/UI and web design with a user-first mindset, crafting digital experiences that are both intuitive and visually engaging. I combine research, strategy, and creative design to ensure every interaction feels seamless, meaningful, and aligned with the brand’s goals. By focusing on clarity, accessibility, and responsive design, I create websites and digital products that not only look compelling but also drive engagement, conversion, and long-term user satisfaction. My process balances innovation with usability, ensuring each project delivers both impact and a memorable user experience.

Animation

I approach animation as a powerful tool for storytelling, using motion to bring brands and ideas to life. I focuses on clarity, rhythm, and visual impact, ensuring that every movement serves a purpose and enhances the overall narrative. By combining creative experimentation with strategic intent, I transform static designs into dynamic experiences that capture attention, communicate messages effectively, and leave a lasting impression. My approach emphasizes both aesthetic quality and audience engagement, making animation an integral part of the brand experience.

Product

I approach SaaS product design with a focus on clarity, usability, and business impact. I combine user research, data insights, and strategic thinking to create interfaces that are intuitive, efficient, and engaging. By balancing functionality with visual appeal, I ensure that every interaction supports user goals while reinforcing the brand’s identity. My process emphasizes collaboration with stakeholders, iterative testing, and thoughtful problem-solving, resulting in products that not only meet user needs but also drive adoption and long-term success.

Values

Curiosity as a Compass

I lead with curiosity, asking questions that uncover the “why” behind a brand so I can design with purpose, not just aesthetics.

Craft with Integrity

I believe that details matter, from typography to tone of voice, because they signal respect for the audience and build trust in the brand.

Empathy in Action

I step into the shoes of both the client and their audience, translating complex ideas into visuals that connect emotionally and authentically.

Bold Simplicity

I aim to strip away noise and distill a brand to its most powerful, clear, and memorable expression.

Services

Curiosity as a Compass

I lead with curiosity, asking questions that uncover the “why” behind a brand so I can design with purpose, not just aesthetics.

Craft with Integrity

I believe that details matter, from typography to tone of voice, because they signal respect for the audience and build trust in the brand.

Empathy in Action

I step into the shoes of both the client and their audience, translating complex ideas into visuals that connect emotionally and authentically.

Bold Simplicity

I aim to strip away noise and distill a brand to its most powerful, clear, and memorable expression.

Great design starts with listening.