Resilio

Evolving the brand to match the innovation

Client:

Resilio

Year:

2024

Type:

Art Direction

Branding

Motion

Seamless file synchronization meets intuitive, modern design.

Batch.Works product catalogue book on a work top with a graphic printed image on the front

Overview

Resilio's brand had become outdated and no longer aligned with their evolving product offerings and expanding customer base. To remain competitive, they needed to modernize, evolve, and reposition themselves to better engage with their audience. I collaborated closely with the CMO, development team, and the HUSL project management team to create and implement a compelling new brand identity that resonated with their target market.

Challenge

As Resilio’s audience grew, the company looked to renew and elevate how it engaged with customers. They required a comprehensive overhaul of their brand, guidelines, website, trade show booth, environmental design, social media presence, and marketing materials. Working closely with their team under a tight timeline, I led the design efforts to ensure all elements were completed in time for the 2024 NAB Trade Show.

Solution

I developed a dynamic brand centered around the concept of "Active Everywhere," encapsulating a sense of continuous energy. This brand identity was brought to life through a modern company logo, a cohesive suite of product logos, comprehensive guidelines, a bold color palette, an elegant typeface, a unified icon set, a diverse image library, a refined illustration style, and immersive environmental design. As a result of these efforts, Resilio was awarded "Product of the Year" at the 2024 NAB Show.