Resilio
Evolving the brand to match the innovation
Client:
Resilio
Year:
2024
Type:
Art Direction
,
Branding
,
Motion
Seamless file synchronization meets intuitive, modern design.
Overview
Resilio helps media and enterprise teams keep file data active, accessible, and secure across locations. As lead designer at HUSL Digital, I created a full new brand identity for the company and the launch of its Active Everywhere platform, working with Resilio's CMO, HUSL's project management team, and a Resilio developer who built the site.
1 new brand identity
2 key products with new logos: Active Everywhere and Sync
1 launch deadline: NAB Show 2024
1 Product of the Year award
Challenge
Resilio's brand had become dated. It no longer reflected a growing product line or the ambition of the company, and it wasn't connecting with the media and enterprise audiences Resilio wanted to reach. The company was preparing to unveil its new Active Everywhere platform at the 2024 NAB Show, and it needed a brand that could introduce it.
The deadline was fixed. The identity, guidelines, website, trade show booth, environmental design, social presence, and marketing materials all had to be ready in time for the show [in X weeks/months]. Without a new brand and booth, Resilio couldn't reposition itself and would have missed the moment.
Solution
I created a full new identity around the concept of "Active Everywhere," expressed through a modern company logo, a suite of product logos, comprehensive guidelines, a bold color palette, an elegant typeface, a unified icon set, an image library, a refined illustration style, and immersive environmental design. Product animations, website animations, and interactions extended the brand into the digital experience.
Resilio unveiled the new brand alongside its Active Everywhere platform at the 2024 NAB Show, where the platform was named a Product of the Year.
Key decisions:
A dated brand for a growing company: The old identity didn't connect with the audience or match the product. I created an entirely new identity, starting with a new company logo and logos for the two key products, Active Everywhere and Sync, then guidelines, a color palette, typeface, icon set, image library, and illustration style.
A product about data that's always available: The new platform's promise is that files are active everywhere. I built the brand around "Active Everywhere," translating that idea into a sense of continuous energy across the logo, motion, and illustration.
One deadline, many touchpoints: The website, booth, environmental design, social, and marketing all had to launch together. I owned the design across all of it and led with the guidelines, so the pieces could be built in parallel and stay consistent.
A complex product to show, not just describe: File synchronization is hard to picture. I designed product animations, website animations, and interactions to make the platform easier to understand.
Credits
Art Direction, Brand, UX/UI
:
Brandon Swonger
