RamsHorn Lodge
Crafting a sophisticated online experience that reflects the character of a Vail landmark.
Client:
RamsHorn Lodge
Year:
2025
Type:
Branding
,
UX/UI
,
Art Direction
Elevating a classic Vail destination through thoughtful UX, refined visual design, and a premium digital experience.
Overview
RamsHorn Lodge is a ski-in, ski-out condominium lodge at Golden Peak, steps from Vail Village. The existing brand was strong but the website didn't reflect it. I evolved the brand and led art direction and UX/UI for a full redesign, growing the site from 12 pages to 30 and giving each of the lodge's 15 suites its own page, so guests can explore before they reach out.
12 → 30 pages
15 suites, each with its own page
5 custom page templates
30 interactive components
Challenge
RamsHorn's old website was 12 pages, and the path to a stay was a single dated page that led to a contact form. Guests choosing among 15 suites, from a hotel room to four bedrooms, had to ask for what a site should show. Rates, amenities, location, availability, and unit details were buried or hard to find.
The redesign was a proactive refresh: the client wanted to modernize the brand and bring in more direct reservation inquiries. Their guests include families, couples, ski groups, and many returning guests, each looking for something different. The site needed to help a first-time visitor picture their stay, and to keep things quick for the guests who already knew what they wanted.
Solution
I redesigned the experience around how guests actually plan a ski vacation: pick a suite, see the photos and details, understand the location, then reach out. The site grew from 12 pages to 30, with a dedicated page for each of the lodge's 15 suites, built from 5 templates and 30 components. A clearer information architecture, simplified navigation, and responsive layouts put imagery and readability first, and the evolved brand (warm neutrals, refined typography, and immersive photography) gives the property a timeless look.
The reservation inquiry stays deliberately simple, which suits a lodge with many returning guests, and it's reachable from every page.
Key Decisions:
Fifteen suites and no way to compare them: Everything sat on one static page. I gave each suite its own page, organized by size from hotel room to four bedrooms, with photos, stats, and details. Families and groups can start with bedroom count and go from there.
Location and amenities were scattered: Guests couldn't see what makes the property special. I built a guided path through the suites, amenities, and local attractions, so a guest sees the full picture before being asked to reach out.
Many guests are repeat visitors: The client wanted a simple reservation process. I kept the inquiry short and reachable from every page, so returning guests who know what they want can get there fast, and the property team handles availability and details.
A dated look for a premium property: The visual design didn't match the guest experience. I evolved the existing brand with warm neutrals, refined typography, and immersive photography, and built 30 components across 5 templates so every page stays consistent.
Credits
Art Direction, Brand, UX/UI
:
Brandon Swonger
