Cimplifi
A modular design system for a legal technology company reinvented around AI.
Client:
Cimplifi
Year:
2026
Type:
Branding
,
UX/UI
,
Art Direction
Redefining an enterprise legal technology brand through strategic UX, art direction, and scalable design.
Overview
Cimplifi is an integrated legal services provider that is now leading with AI orchestration. I led art direction and UX/UI for a full website redesign: a new information architecture, a modular design system, and a rebuilt Knowledge Center, so the site can carry a growing portfolio and a fast-moving AI story.
4 → 12 page templates
20 → 60 modules in the master template
7 top-level menus, about 33 links
50% faster to create or edit a page
Challenge
Cimplifi's story was changing faster than its website. [Trigger sentence: e.g., "The company had begun leading with AI orchestration, and the site was still built around its earlier positioning."] The site still had to serve four solution areas (eDiscovery, Contract Analytics & Lifecycle Management, Forensics & Collections, and Managed Services), seven AI offerings including Maestro and Contract AI, and a family of tools from CI Contract to PowerCI. It also had to show about 15 technology partners, including Relativity, DocuSign, Anthropic, and OpenAI.
Five audience groups arrive with different questions: law firms, corporate legal teams, the public sector, specialized expertise, and eight industry verticals. The Knowledge Center spanned roughly 60 topics across blogs, videos, webinars, podcasts, and case studies, many of them PDFs dating back to 2021.
The old site was built on 4 page templates and 20 modules, which was too little structure for that much content. Every new page risked looking like a one-off. The site needed to look like the company it was becoming, and to let the team add pages without redesigning them.
Solution
I set a new creative direction built on clear content hierarchy, refined typography, and a modern visual language, then built it as a system: 12 templates (up from 4) and 40 modules (up from 20), governed by global styles, plus custom graphics and motion concepts. The redesigned information architecture gives AI its own home among seven top-level menus, and the rebuilt Knowledge Center makes about 60 topics of content easier to browse.
The result is a site that can grow with the company. The team now creates and edits pages 50% faster than before and stays on brand while doing it.
Key Decisions:
Too much to organize: Four solution areas, seven AI offerings, five tools, and about 15 partners had no clear structure. I reworked the information architecture into seven top-level menus (Technology, AI, Solutions, Who We Serve, Insights, Company, Contact), giving AI its own home.
Five audiences, different questions: A corporate legal team and a law firm don't need the same first page. I built dedicated audience and industry pages under Who We Serve, reachable from the homepage and navigation.
A large, dated content library: About 60 topics across four content types, many of them older PDFs. I redesigned the Knowledge Center with an index, topic and industry filters, and separate templates for blog posts, gated content, and ungated content.
Too little structure to scale: Four templates and 20 modules could not support this range. I grew the system to 12 templates and 40 modules with global styles, so new pages are assembled from existing parts. Creating and editing pages is 50% faster.
A look that didn't match the ambition: The visual language didn't reflect a company leading with AI. I set a new direction with refined typography, custom graphics, and motion concepts.
Credits
Art Direction, Brand, UX/UI
:
Brandon Swonger
