Cimplifi
Building a cohesive digital identity that bridges brand strategy, usability, and enterprise storytelling.
Client:
Cimplifi
Year:
2026
Type:
Branding
,
UX/UI
,
Art Direction
Redefining an enterprise legal technology brand through strategic UX, art direction, and scalable design.
Overview
Cimplifi's digital presence no longer reflected the sophistication of its AI-powered legal technology platform or its position as an industry leader. I led the art direction and UX/UI design for a complete website redesign, establishing a modern visual language, scalable design system, and cohesive user experience that unified the brand while making complex information easier to navigate. Every design decision was focused on creating a premium, content-first experience that balanced business goals with user needs and positioned the company for continued growth.
Challenge
The website needed to support an expanding product portfolioz, evolving AI messaging, and large volumes of technical content without overwhelming users. Creating a more intuitive experience required rethinking information hierarchy, page layouts, and navigation while maintaining flexibility for future marketing initiatives. The challenge was delivering a premium enterprise experience that felt modern, approachable, and capable of communicating complex solutions with clarity and confidence.
Solution
I established a new creative direction centered around thoughtful content hierarchy, refined typography, and a sophisticated visual language that aligned with Cimplifi's evolving brand. Alongside the website redesign, I created a scalable component library, reusable page modules, custom graphics, and motion concepts that improved consistency across the site while accelerating future design and development. The resulting system provided a flexible foundation that empowered the team to build new pages more efficiently without compromising quality or brand integrity.
Credits
Art Direction, Brand, UX/UI
:
Brandon Swonger
